Networking is a scary word that really just means getting to know other business owners in your local area or through platforms like LinkedIn or Facebook. Getting to know other entrepreneurs can be a major benefit to you and your business. These are some of the major ways networking can serve you and your growth as well as some tips to help you be most effective.
Firstly, you need entrepreneur friends. I’m telling you it’s so important. You need to see other people struggling with their businesses and people doing well with their businesses. Steven King actually discussed this concept in his article entitled “On Writing: A Memoir of the Craft” (2000). He talks specifically about writing but the concept absolutely applies to building a business as well. He says if you want to learn how to write well, you need to read good writing to set the standard, and bad writing to remind yourself that even people who are terrible at writing are published! You need reminders that being done is better than perfect.
The second reason to network is to help you practice talking about your business. You are a professional businesswoman and you belong in a group of professional businesspeople. You have everything you need to be successful. Practice talking about what you do, who you serve, and why you are important. It will make it easier to talk to your customers. Other business owners can give you advice on how your pitch might sound and give you helpful honest feedback on what you are doing and saying without the stress of losing a sale.
Along that same train of thought, the third reason is to get help. You’ll meet so many people and they are excited and ready to help you find the resources you need. You aren’t alone. Other business owners know the struggles you are going through and can help you find training and advice to help you grow.
Now that we understand how important it is, here are a few tips to get the most out of your interactions. Firstly, follow up with the people you network with. Build those friendships. Communication is so important. Also, make sure you have good boundaries. Other people are going to be interested in your help and your time. Make sure you are clear about when you are available and how much time you can spend with them. Lastly, have a goal when you network. Come to meetings, conversations, or events with a purpose so you don’t waste an opportunity to get your questions answered. If you’re not sure where to start, come join our online connection group meetings for female entrepreneurs. We meet every 2nd and 4th Monday of the month at 11 AM. Here is a link to our Facebook group where you can find
More information – https://www.facebook.com/groups/utahwomenownedbusinesses/