What exactly is a lead magnet?
A lead magnet is a free resource or incentive offered to potential customers in exchange for their contact information.
Lead magnets can be a source of stress for customers and business owners alike.
For customers, a lead magnet may not feel like a quality trade-off. A low-quality or time-consuming lead magnet can often leave customers with a bad taste in their mouths.
For business owners, it’s possible that sharing a product or service at no cost may lower the efficiency of your typical operations.
So, how do you create a lead magnet that upholds your businesses unique qualities without devaluing your expertise?
Three Tips for Conquering the Lead Magnet:
- Use Your Voice: Design your lead magnet to reflect your personality and values. Authenticity will shine through your tone and content. Simple things, such as an eye-catching color palette or an engaging logo, have the ability to set the mood for your business.
- Identify What’s Working: Your lead magnet should align with the most profitable aspect of your business. For example, If you run a premium fitness coaching program, your lead magnet could be a downloadable 7-day meal plan or a short home workout guide. These resources showcase your expertise, attract like-minded individuals, and can be abridged from a product or service you already offer.
- Address a Specific Problem: Offer something that solves a challenge your audience genuinely faces. Make it clear you understand their struggles, and provide a heartfelt solution to establish credibility and build trust. You want your lead magnet to be accepted as an offer, not a tactic.
In the spirit of the holidays, here’s a bonus tip:
Engage beyond the exchange by following up with a meaningful interaction! Sending a personalized email or gift to a potential customer reminds them that your business is human-centered. No big company will be able to replicate your commitment to comradery.
Are you eager to continue learning tips that will help your business thrive? Join us for one of our Weekly Propagate Courses. Each Thursday evening, a leader at Soul Seed Academy will provide you with the knowledge and tools necessary to continue building your community and elevating your business. You’ll even get the opportunity to collaborate and network with others when you sign-up for our Business Recital.
