For decades, Midwifery Today has been a global voice in the world of birth, midwifery, and natural care.
Under the thoughtful leadership of Shannon Mitchell, the organization continues to champion midwives, doulas, and birth workers with resources, education, and stories that matter. From the pages of their renowned print magazine to their international conferences and vibrant online presence, Midwifery Today nurtures a worldwide community of birth practitioners and advocates.
Goals
Shannon came to Soul Seed Academy with a powerful vision: to modernize Midwifery Today’s brand while honoring its deep roots. Together, we completely redesigned the website, created clear and engaging submission guidelines, and provided updated content strategy and SEO support to better serve their global audience. We also recreated their logo, refreshed their visual identity, and helped systemize their internal workflows for greater efficiency across the team. From streamlining contributor communications to simplifying navigation for readers, we laid the foundation for Midwifery Today to thrive in the digital era.
Brand Guide
Midwifery Today
Social Media Graphics
