Imagine this: You’re walking down the street and out of nowhere a random person plants a wet, sloppy kiss right on your cheek. You’re obviously stunned. You look around at the people around you, unsure of whether to laugh or scream. There you were, minding your business, and some selfish stranger has just violated your personal space to give you something you didn’t want.
To a certain extent, that uncomfortable, violated feeling is something we experience often.
I mean, think about it. We all know how irritating it can be when an unwanted solicitor shows up at the door. One minute you’re binging your favorite television show, and the next you’re telling some twenty-year-old in a backward hat that you really don’t need solar panels.
You can probably name at least one business that – despite every effort – just won’t leave your inbox alone. And nothing is more unwelcome than an unknown number blowing up your phone during the busiest part of your day.
As a business owner, you want to be part of the solution – not the problem. You’re eager to get leads and are uber-passionate about your business, but to make meaningful, lasting connections, you have to respect the Scale of Intimacy.
What is the Scale of Intimacy?
The Scale of Intimacy is a strategic business approach designed to personalize relationships, foster loyalty, and generate long-term growth. It asks that a business prioritize customer needs, preferences, and behaviors in order to deliver fine-tuned solutions and exceptional experiences.
It’s an understanding that customer loyalty and revenue growth are earned through clear and purposeful intentions.
So, how do you cultivate customer intimacy? Here are three key steps:
#1 – Leverage Customer Data
In a high school rom-com, who do we usually want to get the girl? The too-cool jock who can’t be bothered to remember her last name? Or the sensitive, suave, artist-type who can read her like a book?
We all want to be swept off of our feet. This is why customer intimacy begins with observation.
It is imperative that you take time to understand your customers on a personal level. What are their struggles? What might they Google? How does their environment impact their needs?
By building empathy, welcoming feedback, and identifying trends, you can personalize interactions with your clients and better anticipate their future needs.
#2 – Validate Problems and Create Personalized Solutions
When you buy a product or commission a service, there’s only one thing worse than discovering the job was not done to your standards – it’s trying to validate your experience with a business owner who can’t tolerate critiques.
The truth is: No two clients will have the same opinions and you can not satisfy everyone. All you can do is listen actively and tailor a reasonable solution.
The way a business responds to customer concerns matters. While respect is a two-way street, you have more to lose by responding poorly in the midst of conflict.
It’d be impossible to walk you through solutions for each and every likely scenario, but we have covered a similar topic in a previous article. Give it a read to learn more about navigating not-so-positive feedback.
#3 – Practice Generosity
It’s simple. When you reward your customers they will continue to come back.
While everyone loves an exclusive offer, we encourage you to individualize your client’s experiences as much as possible.
Sure, you can shower them with coupons – but that’s not how you build a community.
Host classes, plan events, offer tours, sponsor community activities, organize pop-up events, create a loyalty or referral program, send out a monthly newsletter, do a giveaway, add thank-you notes to your packages – we could go on and on. Our point? Offer personalized value that they can’t get anywhere else.
Loyal customers don’t just pop up out of nowhere. They are products of your own dedication.
Want to start building your dream client roster? Join us for the Lead Magnet Workshop this month!
Did you know that your email list is your most prized marketing asset? It generates buzz and promotes your services in a way that’s easily accessible, authentic, and valuable.
At our free workshop, you’ll create a professionally designed freebie that earns you the trust of your ideal clientele and a custom link for your socials with our real-time support and expert feedback.
Spots are limited, so here’s what you need to know:
When? September 15, 2025 @ 9:30 AM
Where? Soul Seed Academy’s ZOOM Room
Price? FREE!
Your next great business move will only take a few clicks. Visit the registration page to get started!
