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“We all have the same 24 hours in a day,” declares the ruthless, uber-successful CEO you follow on Instagram. You silently chide yourself – “If I worked harder…” “If I worked faster…” “If I worked more consistently…” You’re absolutely relentless in your self-criticism. “This woman can manage a thriving business, appear at networking events, confidently […]

Before we get into the tips, let’s take a brief look at some of the challenges and potential pitfalls that new employers may run into as they approach the hiring process. Unclear Job Descriptions A poorly crafted job description or breakdown of responsibilities can lead to misaligned expectations for you and a new hire. Character

What exactly is a lead magnet?  A lead magnet is a free resource or incentive offered to potential customers in exchange for their contact information.  Lead magnets can be a source of stress for customers and business owners alike.  For customers, a lead magnet may not feel like a quality trade-off. A low-quality or time-consuming lead magnet

Rising to the top is simple, but staying there is hard. Think about the business owners, freelance artists, and other self-made leaders you admire. The individuals or groups you’re thinking of are undoubtedly passionate. Passion is essential for motivation, but what traits can help sustain that motivation when facing inevitable challenges? Strategic Planning Conducting market

At times, navigating a social media presence for your business can feel like pushing a giant rock up a steep hill. In our modern age, it’s become typical to see brands post all-day and every day. You may think, “I don’t have time for that!” The truth is: You’re right! While bigger businesses are able

“Abundance is not something we acquire. It is something we tune into.” – Wayne Dyer We’ve all been there. One minute you’re casually scrolling through Facebook, liking pictures of puppies and saving inspirational quotes, when you’re bombarded by the enviable accomplishments of someone you haven’t thought about in years. The success of their relationship, their

“Ever tried. Ever failed. No matter. Try again. Fail again. Fail better.” – Samuel Beckett Characterized by their high standards, attention to detail, and strong work ethic, perfectionists make up a large sum of today’s work force.  While their persistence is admirable, perfectionists are also defined by a fear of failure. For an individual striving

Are your ideas starting to feel like they’re in an echo-chamber? When you sit down to map out your success, does it always begin and end with you? When it’s time to get to work, do you start by shutting your office door and tuning out the world around you?  Often, we can become what tanks our

Your mindset can have a significant impact on your growth. Ever feel like you’re drowning in tasks, deadlines, and bills? Like there’s never enough time, money, or success? That might be a sign of a scarcity mindset.  A scarcity mindset is the feeling that your resources and efforts are always lacking. In business, this mindset

You’ve poured your heart and soul into your marketing efforts, but for some reason, you’re not seeing the results you expected. What gives? If you find yourself asking, “Why is my marketing not working?” – you’re not alone. Let’s delve into the key factors that might be holding back your marketing success and how to